Coffee Through the Eyes of KOFI

For this project, I have designed packaging for the coffee brand KOFI. In designing this packaging, I designed the logo and font that will be placed on the final packaging. My packaging is simple in design and colour scheme, with a repeat pattern as the background. The repeat pattern consists of foliage designs in basic shapes to create a unique and simple design surrounding nature. The colour palette is monochromatic to ensure that the packaging isn't visually overwhelming; however, some bright colours were used to ensure that it catches a customer's attention and stands out on a shelf. The packaging for the company will be made from recycled materials to ensure that it is eco- friendly and sustainable—the pattern and design of the packaging aim to represent the all-natural intention of the company/ brand. The typography, logo, and packaging are bold and simple, connecting with the simplicity of the packaging and pattern design.