Linda Rademan - Yes, size does matter

Medium: Embroidery cotton on linen

(Linda Rademan 1954-)        

Linda spent 28 years as an art director in the advertising industry where she won over 40 local and international awards for creative excellence.  A decade of lecturing followed in art direction at the AAA School of Advertising, after which she obtained a MA in visual arts (cum laude) at UJ in 2017.  She has been a full-time Johannesburg-based artist since, with local as well as internationally based clients.

My body of work in this exhibition is sadly rather a response to the fraying moral fibre of society’s gender inequalities, as opposed to the threads that bind us. I attempt here to counteract the undervaluation of women (and craft) by combining the subversive strategy of embroidery as fine art through the ambivalence of  ‘suturing’ and at the same time ‘exposing’.